MAISON

The Story Behind the Craft

A Legacy of Light

In 18th-century Alsace, jeweller Georg Friedrich Strass transformed the world of adornment with his invention of the rhinestone, a new form of brilliance that rivalled the diamond. His vision united imagination and innovation, bringing light, artistry, and beauty to a wider world.

Recognised for his mastery, Strass was appointed Jeweller to King Louis XV of France, a title that crowned his devotion to precision and beauty. His creations adorned the royal court, admired not only for their splendour but for the ingenuity that made such radiance possible.

Strass's work blurred the line between science and art, proving that true brilliance is born from both curiosity and craft. It is this spirit that shapes Maison Georg Strass today.

The Maison Today

Quality is found in the smallest details. The curve of a band. The placement of a stone. The polish of a setting. The balance of a clasp. Every piece is designed with intention and finished with care, so that it feels as beautiful to wear as it is to see. Our jewelry is made to catch light naturally, sit gracefully against the skin, and become part of a personal ritual.

Georg Strass is a house shaped by history and created for the present. We honour the brilliance of our namesake not by recreating the past, but by carrying forward his spirit of invention, precision, and beauty.